Kids was discontinued on April 30, 2013, allowing the company to redirect their resources to their mobile applications.

was "cool, goofy, fascinating, fun, hysterical, philosophical, surprising, sedate, silly, seismic, popular, obscured, useful, and interesting".

[5] In October 1999, The New York Times reporter Michelle Slatalla noted that Yahooligans!

TV, which gave users access to DIC's 3,000 hours of animated children programs.

DIC president Brad Brooks stated that the partnership "offer[ed] advertisers a cross platform purchase".

CEO Marissa Mayer told an investor conference that the company aimed to reduce their 70 products to 12, increasing their attention on mobile device applications.

Executive Vice president of Platforms Jay Rossiter wrote:[W]e want to bring you experiences that inspire and entertain you every day.

That means taking a hard look at all of our products to make sure they are still central to your daily habits.

would redirect those resources to newer products like e-mail and weather mobile applications.

Kids' portal had directories such as "Around the World", "Arts & Entertainment", "Computers & Games", "School Bell", "Science & Nature", and "Sports & Recreation".

[17] The "Art Soup" directory taught children about museums and drama, and the "Scoop" let them look at comics and newspapers.

It adopted the persona of Bill Clinton's pet cat, Socks, to introduce viewers to the White House's website in 1995.

[22] The approximately three minute long video consisted of Chewbacca pantomiming responses to queries such as "How do you deal with all that hair?

[24] Kokomo Tribune columnist Amy Irick wrote in January 1998 that Yahooligans!

[19] Indiana Gazette's John Smathers wrote in June 2002, "I can't mention kids sites without mentioning Yahooligans.com", praising the website as a "great tool to teach kids more about Internet surfing".

[18] In June 2005, reviewer Gail Junion-Metz of the School Library Journal praised Yahooligans!

[25] In a September 1998 review of the website, John Hilvert and Linda Bruce of PC User (now named TechLife) wrote that "Yahooligans is one of the best specialized engines, particularly for homework answers.

"[26] In July 2007, reviewer Holly Gunn of Teacher Librarian praised Yahoo!