The Nouvo was developed under the model code "AT115" and in April 2002, and marketed in Malaysia, Indonesia, Thailand and other ASEAN countries.

This vehicle is powered by a 4-stroke, SOHC 2-valve single-cylinder engine, giving it strong torque in the mid-to low-speed range.

As of 2008, Nouvo is still the best selling moped-like motorcycle in the Southeast Asia region especially in Thailand, Malaysia and Indonesia.

In 2003, several privateer and sponsored motorcycle teams in Malaysia entered the Nouvo for competition in the Malaysian Cub Prix Championship.

In recent years, the Nouvo has rapidly gained popularity as a platform for modification and customization (e.g: airbrushing or addition of onboard audio systems) by the enthusiast community, especially in Thailand and Malaysia.