The song officially premiered on Drake's Beats 1 show OVO Sound Radio on January 16, 2016.

[5] Showcased in the video are a fleet of Lamborghinis, a mansion & monoliths all in shifted hues & datamoshed transitions combined to complete a vivid vision of a surreal world.

[6] The artists & models wear several fashion brands throughout the video, including ASAP Bari's own streetwear label VLONE, as well as Adidas, Vans & Vetements.

[6] Some of the software tools used in the video's creation include Adobe After Effects, Mocha Pro and Boujou.

[6] The music video was uploaded to YouTube to the ASAP Mob Vevo channel on 11 May 2016 and has over 160 million views to date.