In times of extreme cold, 300 tanuki of his household would gather together, and he would show phantom magic to Minamoto no Yoshitsune's Yasō Tobi (八艘飛び) and Yumi Nagashi (弓流し), as happened during the Genpei War.
[4] According to the latter story, while the three famous tanuki were all boasting about how they were the best in Japan, Hage-tanuki embarked towards Awaji, and challenged Shibaemon-tanuki to a contest of disguises.
Hage-tanuki praised Shibaemon in a loud voice, but was reprimanded by a soldier for his insolence and was killed by a spear; it had been the real Daimyo's procession.
[4] After Hage-tanuki's death, his spirit moved to dwell in Awa Province (now Tokushima Prefecture), and started to possess humans.
[3] He is the god of family happiness, marriage,[2] and the entertainment business; and is believed to bring about good fortune to children.