is a 2010 Indian Telugu-language romantic drama film written and directed by Gautham Vasudev Menon.

The film featured cinematography by Manoj Paramahamsa, editing by Anthony Gonsalves, and dialogue by Umarji Anuradha.

Jessie (Samantha Ruth Prabhu), the landlord’s daughter, is two years older than Karthik and has a brother named Jerry (Sudheer Babu).

However, when he confesses his love, Jessie, who is afraid to even speak to men due to her strict father, becomes angry with him.

When Jessie mentions that she will be returning to Hyderabad alone, Karthik decides to transform their friendship into love during the train journey.

This fight exposes their affair to Jessie's parents, who arrange her marriage to Roy Thomas (Surya).

Feeling hurt and abandoned, Jessie makes a final decision to break up with Karthik, citing her father's strong disapproval of their relationship.

[13] Shooting continued through the latter part of 2009, with the film garnering significant media interest, with schedules in the United States, with Princeton University being used as a backdrop for song picturisation.

[14] Trisha and Silambarasan made a cameo in this version, and Telugu director Puri Jagannadh appears as himself in a guest role.

Ye Maaya Chesave / Vinnaithaandi Varuvaaya, marked the beginning of a collaboration between Rahman and Gautham Menon.

[17] Rahman reused the same tunes for the Hindi remake of the film (Ekk Deewana Tha), also directed by Gautham Menon.

[19] A critic from The Times of India wrote that "More than the familiar plot of boy-meets-the-girl, director Gautam Menon tactfully works around the initial hiccups, scepticism and charming trepidation of first love".

[26] The sequence when Karthik (Naga Chaitanya) leans on the gate when he is in love with Jessie in the song "Ee Hridayam" is parodied by Viva Harsha in Nenorakam (2017).