Year Zero is the fifth studio album by the American industrial rock band Nine Inch Nails, released by Interscope Records on April 17, 2007.
It was produced by Trent Reznor and Atticus Ross, and was the band's first studio album since 1994's The Downward Spiral that was not co-produced by long-time collaborator Alan Moulder.
In contrast to the introspective style of songwriting featured on the band's previous work, the record is a concept album that criticizes contemporary policies of the United States government by presenting a dystopian vision of the year 2022.
It was part of a larger Year Zero project, which included a remix album, an alternate reality game of the same name, as well as a conceived television or film adaptation.
The game expanded upon the album's storyline, using websites, pre-recorded phone messages, murals, among other media in promotion of the project.
"[6] By the end of the tour, Reznor began work on the album's lyrical concepts, attempting to break away from his typically introspective approach.
"[16] Reznor also described the album as a "collage of sound type of thing", citing musical inspiration from early Public Enemy records, specifically the production techniques of The Bomb Squad.
[4] AllMusic's review described the album's laptop-mixed sound: "guitars squall against glitches, beeps, pops, and blotches of blurry sonic attacks.
[19][21] The New York Times review described the album's sound by saying "Hard beats are softened with distortion, static cushions the tantrums, sneaky bass lines float beneath the surface."
"[22] Many of the songs on the album feature an extended instrumental ending, which encompasses the entire second half of the three-minute long "The Great Destroyer".
The album was co-produced by Reznor and Atticus Ross, mixed by long-time collaborator Alan Moulder, and mastered by Brian Gardner.
Nine Inch Nails' 2006 tour merchandise designs featured overt references to the United States military, which Reznor said "reflect[ed] future directions".
"[23] Even though the fictional story begins in January 2007, the timeline of the album and alternate reality game mentions historical events, such as the September 11 attacks and the Iraq War.
[28] Included with the album is a small insert that is a warning from the fictional United States Bureau of Morality (USBM), with a phone number to report people who have "engaged in subversive acts".
The United States has suffered several major terrorist attacks, and in response the government has seized absolute control on the country and reverted to a Christian fundamentalist theocracy.
The government maintains control of the populace through institutions such as the Bureau of Morality and the First Evangelical Church of Plano, as well as increased surveillance and the secret drugging of tap water with a mild sedative.
[33] The Year Zero game consisted of an expansive series of websites, phone numbers, e-mails, videos, MP3s, murals, and other media that expanded upon the fictional storyline of the album.
[29] Part of this promotional campaign involved USB drives that were left in concert venues for fans to find during Nine Inch Nails' 2007 European tour.
During a concert in Lisbon, Portugal, a USB flash drive was found in a bathroom stall containing a high-quality MP3 of the track "My Violent Heart", a song from the then-unreleased album.
[35] Messages found on the drives and tour clothing led to additional websites and images from the game, and the early release of several unheard songs from the album.
Owners of websites hosting the files soon received cease and desist orders from the Recording Industry Association of America, despite Interscope having sanctioned the viral campaign and the early release of the tracks.
[38] In March, the multitrack audio files of Year Zero's first single, "Survivalism", were released in GarageBand format for fan remixing.
A small group of fans received fictional in-game telephone-calls that invited them to a "resistance meeting" in a Los Angeles parking lot.
[45] After receiving instructions from the cellphones, fans who attended a fictional Art is Resistance meeting in Los Angeles were rewarded with an unannounced performance by Nine Inch Nails.
[53] In a post on the official Nine Inch Nails website, Reznor condemned Universal Music Group – the parent company of Interscope Records – for its pricing and distribution plans for Year Zero.
"[59] Although Universal never replied publicly to the criticism, a spokesperson for the Australian Music Retailers Association said "It is the same price in Australia as it is in the US because of the extra packaging.
Due to the expiration of his contract with Interscope Records, the album's release, marketing, and promotion were completely in Reznor's control.
[62] The album features remixes from artists including The Faint, Ladytron, Bill Laswell, Saul Williams, Olof Dreijer of The Knife, and Sam Fogarino of Interpol.
[81] Rob Sheffield of Rolling Stone called the album Reznor's "strongest, weirdest and most complex record since The Downward Spiral", and concluded that "he's got his bravado back.
"[76] In 2008, 42 Entertainment won two Webby Awards for its work on the Year Zero game, in the categories of "Integrated Campaigns" and "Other Advertising: Branded Content".