Sedat Simavi, a prominent Turkish journalist, was the founder and editor of the magazine of which the motto was Yedigün is the ornament of each home.
[3] Ertem designed Yedigün as a family-oriented magazine,[3] targeting the Westernized elites, intellectuals, the bureaucrats and those living in cities.
[4] Yedigün became one of the most popular publications and enjoyed higher levels of circulation selling 54,000 copies particularly in the period 1937–1948.
[4] Yedigün had a wide range of contributors, including Ercüment Ekrem Talu, Nurullah Ataç, Peyami Safa, Ahmet Hamdi Tanpınar, Abdülhak Şinasi Hisar, Cemal Nadir Güler and Hüseyin Cahit Yalçın.
[2][3] The magazine published articles on politics, travel and relationships focusing on modernity and interviews with notable figures of the period.