Yelena Yemchuk[a] (born April 22, 1970) is a Ukrainian photographer, painter and film director, best known for her work with The Smashing Pumpkins.
[2] Before immigrating to the United States, Yemchuk would spend her summers in a recreational area in Kyiv along the Dnieper River called Hidropark, which would later become the inspiration for her 2011 book by the same name.
She received an art direction credit for the 2000 Smashing Pumpkins' album Machina/The Machines of God, and appeared in the video for the song "Stand Inside Your Love".
Since then, Yemchuk has contributed to Italian and Japanese Vogue, The New Yorker and W, and has shot advertising campaigns for Kenzo, Cacharel and Dries Van Noten.
[11] More recently, in 2021 she worked on the film Mabel, Betty and Bette, which explores "female archetypes of the Golden Age of Hollywood.