[1][2] Yell published Yellow Pages from 1966, originally as part of the General Post Office (GPO) telephone directory, and launched its Yell.com website in 1996.

[5][6] In January 2001, Yell announced a demerger from its parent company, BT (the GPO's post-privatisation successor), abandoning a proposed stock market flotation.

[12] The following year, Yell UK announced that it was changing its traditional Yellow Pages A4 format to a smaller size to improve usage of the directory.

[13] Yell moved into their new headquarters in Reading, Berkshire, in October and Richard Hanscott was named as the company's new CEO the following year.

[22] In January 2023, Mark Clisby and Luke Taylor become Co-CEOs of Yell following Claire Mile's decision to step away from the company.