After "using dark and introspective themes" in her fourth studio album Vaveyla (2012), Sıla started working on Yeni Ay "at a time of feeling well".

By the end of 2014, it sold 158,000 copies in Turkey, becoming the best-selling album of the year in both digital and physical formats.

[1] Three music videos were released for the songs "İmkânsız", "Zor Sevdiğimden" and "Aslan Gibi" from this album, and the first two of them ranked second on Türkçe Top 20.

[2][3] On 20 September 2013, at her concert in Cemil Topuzlu Open-Air Theatre,[4] Sıla performed the song "Saki", which was written by herself and composed by Fatih Ahıskalı, for the first time.

[9] In February, she appeared on a radio program to perform her new album's lead single "Vaziyetler", but instead she decided to sing a song about "Alp Er Tunga Saga" and surprised the audience.

Alp Turaç, Arzu Alsan and Dimitris Mourlas did the mixing, while mastering was done by Mirko D'Agostino and Tom Coyne.

[16] A pop album,[17] Yeni Ay came to existence at a time when the singer "needed to see the light".

[18] She chose the title Yeni Ay to reflect the "new beginnings, new hopes and new beauties" inside the album.

At the end of this waiting, he was pleased with the album and wrote: "Just like its predecessor Vaveyla, Yeni Ay is not turning to a new and different direction.

"[20] According to Milliyet Sanat's Yavuz Hakan Tok, despite working with the same team again, Sıla had managed to save herself from repetition.

"[21] Milliyet's Asu Maro beilved that with Yeni Ay, Sıla had "solidified her place as both a singer and composer".

"[23] Bugün's Bilal Özcan congratulated Sıla on writing the songs in the album and recommended getting Yeni Ay to everyone.

He also praised the singer's ability in songwriting by saying that "Sıla is following the footprints of Turkey's best female songwriters Aysel Gürel and Sezen Aksu, and it can change the course of Turkish pop music a bit during a time when Turkish pop is getting ruined.

"[25] Dilimin Ayarı Yok's writer Cem Özsancak believed that Sıla had repeated herself with this album: "Unfortunately, there's nothing new in Yeni Ay.

"[26] Yeni Ay sold 70,000 copies on its first week of release in Turkey[27] and topped D&R's List of Best-Selling Albums.

[36] In the video, Sıla played the role of "a jealous woman who goes mad and unleashes her anger on the person that she loves".

However, he was unable to decide whether Sıla's face expressions when beating her friend were worse or her hair model.

[39] Similar to "Vaziyetler", "Yabancı" ranked first on Turkey's official music chart and remained in that position for a week.

[44] To promote the album, Sıla appeared on Beyaz Show on 18 April 2014[45] and gave various concerts in Turkey and Europe.