To Fairer Votes was a non-profit making organisation established as a company limited by guarantee called Yes In May 2011 Ltd. Its board was chaired by Katie Ghose (Chief Executive of the Electoral Reform Society).

Other members were Pam Giddy (of Joseph Rowntree Reform Trust), Neal Lawson (of Compass), Vicky Seddon (of Unlock Democracy) and John Sharkey (of the Liberal Democrats).

George Osborne the Conservative Chancellor of the Exchequer accused the ERS of having a vested interest in a yes vote, as their commercial subsidiary Electoral Reform Services Ltd (ERSL) was printing the postal ballots for the referendum.

Anthony Barnett[8] criticised one of the major funders, the Joseph Rowntree Reform trust for lack of oversight and scrutiny of its huge donation.

[9] Director of Operations and Finance Nick Tyrone told the story on the programme of how the campaign had considered placing inflatable MPs bottoms in town squares so that people could "kick them".