Yeslam bin Ladin is a Saudi national of Persian and Yemeni heritage (through his mother and father, respectively).
An ex-girlfriend of his from 1993 to 2001, Catherine Berclaz, is a Swiss interior decorator who wrote a book on their relationship, Yeslam, My Love: In the Heart of the Bin Laden Family.
He has three daughters, Wafah Dufour, Najia, and Noor, and has reportedly not spoken to them for more than 15 years because of their western customs.
After attending high school in Beirut, Lebanon, bin Ladin studied economics at Göteborg University, Sweden, and business administration at USC.
Shops opened in Geneva (1), in Jeddah (2), in Riyadh (1), in Mecca, in Dammam (1) (Saudi Arabia) and in Kuala Lumpur (Malaysia).