U&Yesterday

U&Yesterday is a British free-to-air television channel broadcasting in the United Kingdom and Ireland.

[5] The channel's inability to broadcast in prime time on Freeview resulted in a ratings drop.

[7] The new channel also took on extra programming including historical fact drama series and factual programmes previously broadcast on UKTV Documentary concerning the natural history of the British Isles.

On 1 June 2010, Yesterday reinstated its full broadcast hours on Freeview,[8] following the closure of the Virgin1 +1 channel.

[9] On 24 July 2012, Yesterday offers more entertainment-led content along with a design refresh, which includes a new logo and idents, in order to attract a wider and younger audience, along with a new slogan, "Entertainment Inspired By History".

[10] For example, the channel has broadcast more repeats of situation comedies, such as Last of the Summer Wine or Butterflies.

In late 2014, Yesterday began slowly decreasing the amount of comedy and drama shown on the channel and branching out into more factual content, with notable additions including natural history, science and engineering alongside the classic slate of history programming.

U&Yesterday+1 Logo
The former Yesterday logo, first used in 2012, and is currently phased out on the day it rebranded.