[1] YinzCam was founded by Priya Narasimhan, a Professor of Electrical & Computer Engineering at Carnegie Mellon University in Pittsburgh.

YinzCam has also worked with professional sports teams to launch unique augmented-reality (AR) experiences, including a virtual pop-a-shot interactive game for basketball fans of the Cleveland Cavaliers and the Toronto Raptors.

Fans could play against each other on the video board inside these basketball arenas and also earn badges and other achievements for being the top scorer.

The Hawthorn Hawks (AFL) also launched an interactive version of this game for footy fans, allowing them to compete against other to score goals.

Other AR sports experiences developed by YinzCam include an interactive Hall of Fame for Pittsburgh Steelers fans at Heinz Field.

[11] By August 2009, YinzCam had produced iBurgh, an iPhone application to allow citizens to report complaints to the city's departments via smartphone.