It was published by InformAsian Media, Inc. (IAMI) between 1994 and 2004,[1] and it was headquartered in Alhambra, California, in Greater Los Angeles.
Tommy Tam was in charge of operations, Tin Yen was the graphic designer/art director, and Amy Tu oversaw the financial aspects of the magazine.
Based in Los Angeles, Yolk's reflection of its generation combines sections on fashion, entertainment and music, book reviews,[5] with occasional in-your-face attacks on our society's misunderstandings of Asian culture.
Circulation reached a high of 50,000 in 2000 and targeted English-fluent college-educated Asian Americans coming from various cultures.
He proposed a new formula heavy on "guy stuff"—reviews of video games and tech gadgets, interviews with models and more bikini-clad women, both on the cover and throughout the pages.
[3] The cover subjects have been well-known celebrities and other notable Asian Americans in the Entertainment field.