Over time, and as the scale of the brand grew to be fully national, the product has evolved to one single blend in the standard orange-coloured pack.

[16] Starting in 2017, an advertising campaign featuring prominent Yorkshire celebrities in a version of the area for which they're known, such as Michael Parkinson conducting employment interviews, the Kaiser Chiefs playing the hold music for incoming telephone calls and Sean Bean giving motivational speeches to workers.

Yorkshire Gold is mentioned in the popular Showtime TV series Homeland as a favourite of protagonist Sergeant Nicholas Brody.

[18] Ian Brabbin, tea buyer at Bettys and Taylors of Harrogate said: We were both surprised and delighted to discover that Yorkshire Gold has been given such a starring role in Homeland and are looking forward to seeing the show when it arrives on our screens here later in the year.

We are no strangers to the small screen – Yorkshire Tea has also made a cameo appearance on Friends, not to mention our ever growing band of celebrity fans such as Noel Gallagher and Alan Carr.

[19]Also on the celebrity fan list are Russell Crowe, who posted on Twitter about the beverage in 2012,[20] and who visited Yorkshire Tea's headquarters in Harrogate whilst touring with his band.