You Press the Button, We Do the Rest

"You Press the Button, We Do the Rest" was an advertising slogan coined by George Eastman, the founder of Kodak, in 1888.

Eastman wrote the owner's manual for the Kodak, although he originally hired an advertising expert to do the job.

Displeased with the man's inability to understand the simplicity of his picture-taking machine, Eastman took over the writing and created the slogan.

Customers had to simply take their pictures, send their camera to the Kodak factory in Rochester New York.

Thanks to the income generated from advertising this camera, Eastman Kodak was able to dominate competition and lead the way in photography innovations for years.