In the first year of the new distillery, G&W produced 849,700 U.S. gallons of proof spirits, a value equivalent to one quarter of the entire Canadian production at that time.
In December 2000 Paul Carder, then the Dean of Business and Creative Arts at George Brown College, approached Albert Schultz the Artistic Director of Soulpepper Theatre Company with the suggestion that a partnership be struck between Soulpepper and the George Brown Theatre School.
In November 2001, the Distillery Historic District Project was announced and the partnership of George Brown College (GBC) and Soulpepper immediately began negotiations with the Cityscape Development group to take possession of Tank Houses 9 and 10 creating what would become the Young Centre for the Performing Arts.
The vision of this partnership was to create a performing arts, education and community outreach facility that would be home to George Brown Theatre School's celebrated three-year professional actor training program; Soulpepper Theatre Company with its three-tiered mandate of performance, artist training and youth outreach; and Toronto's independent arts community.
George Brown College and Soulpepper Theatre undertook separate capital campaigns to fund their respective shares in the project.