After Dickerson signed to the then-newly created record label Triple Tigers,[1] he released the single to American country radio on April 24, 2017.
[3] The song became a minor sleeper hit in the United States, entering the Billboard Country Airplay chart in May 2017, one year and ten months after its initial release.
"[3] Chuck Dauphin of Sounds Like Nashville named "Yours" the highlight of the EP, writing that Dickerson "proves himself to be a vocalist of strength here" and "definitely hits the mark" with the track.
[12] It was filmed through the back hatch of the Dickersons' SUV as a friend drove the vehicle down a road in west Nashville, Tennessee, while Russell walked behind.
[13] They were originally "just shooting test footage," but after a storm that arrived shortly after filming began gave the video a unique effect, Dickerson stuck with the concept.