Unlike typical vacations, youth travel is motivated by several factors, including the desire to experience other cultures, build unique life experience, and benefit from formal and informal learning opportunities from other countries, including education or work abroad.
[5] Diversification in destinations and source markets has seen growth at the expense of developed countries across all youth travel sectors, incl.
Brazil, India, China or other emerging countries have been the markets of interest for many governments, destinations, investment capital or international brands wanting to develop and expand.
They are recovering and rising faster than developed countries - gaining an increasingly more global market share.
Internet is used more for reference, social content (reviews, rankings, sharing, recommendations) and travel planning (destination research) than for actual online shopping and booking.