According to Christianity Today, "thousands of Christian villagers in China have been told to take down displays of Jesus, crosses, and gospel passages from their homes as part of a government propaganda effort to “transform believers in religion into believers in the party.”"[6] It is found that some CPC members believe families’ faith is to blame for their financial woes, and the poster swaps in villagers’ homes represent the party's desire to have residents look to their leaders, rather than their Savior, for assistance.

SCMP, on the other hand, compares it to "a practice that hearkens back to the era of the personality cult around late chairman Mao Zedong, whose portraits were once ubiquitous in Chinese homes."

As a result, more than 600 villagers “voluntarily” got rid of the religious texts and paintings they had in their homes while replacing them with 453 portraits of Xi.

Qi Yan, member of the People's Congress at Huangjinbu, claimed that "it [the program] focused on teaching Christian families how much the party had done to help eradicate poverty and how much concern Xi had shown for their well-being."

He also claimed that "many poor households have plunged into poverty because of illness, and some resorted to believing in Jesus to cure their illnesses.” while also claiming that "the people who can really help them are the Communist Party and CCP General Secretary Xi Jinping.” A person named Liu told to SCMP that "some villagers do not do it voluntarily", as opposed to what state media screamed.