She is the organizer of the activist art festival Saffron Flower (in Russian) and the founder of the "Woman--not doll" project which destigmatizes the female body.

She received her ADAPT coaching certification from the London-based Parkour Generations, but was forced to end her sporting career due to injury.

The cultural center hosted weekly lectures, "Living Library" sessions, support groups for schoolchildren and mothers, environmental actions, and an inclusive market for handmade goods.

[citation needed] On 3 December 2019, the Theatre Critics Association published an open letter in support of Tsvetkova’s artistic, educational, and civil activities.

The prosecutor requested a prison sentence from 2 to 6 years for her for managing a feminist website "The Vagina Monologues", likening its content to pornography.

On 13 December 2019, while under house arrest, Yulia Tsvetkova was declared guilty according to the homophobic "gay propaganda" law for committing an administrative offense by promoting non-traditional sexual relations between minors through the Internet and was fined 50.000 rubles for publishing content regarding the rights of LGBT groups on the web.

[15] According to Memorial's human rights advocates, the criminal prosecution against Yulia is connected to her public position and the importance of her role in the feminist movement.

[17] On 10 July, was fined 75,000 roubles ($1,000) on charges of spreading "gay propaganda" among minors by publishing drawings of same-sex couples with children online.

[18][19] On 24 February 2020, Tsvetkova informed her friends and followers on social networks about the threats and blackmail coming from the extremist homophobic group "The Saw" ("Пила").

On 26 February 2020, Tsvetkova filed a complaint against the Investigation Committee regarding the illegitimate restriction of her right to medical care during her house arrest.

On 2 March 2020, the police informed of a new complaint from Bulatov against Yulia's mother - Anna Khodyreva, in which he accuses her of propagandizing unconventional values.

[22][23] On 7 July 2020, the third administrative case opened against Tsvetkova under Russia’s "gay propaganda law" [24] She was on the list of the BBC's 100 Women announced on 23 November 2020.