In April 2010, Yura Corporation bought the insolvent Serbian manufacturing company "Zastava Elektro" based in Rača, for a sum of 3 million euros.

[5] In June 2011, Yura Corporation opened in the city of Niš its second facility in Serbia, employing additional 1,500 people.

[10] In February 2018, Yura Corporation announced that it is building another facility in Leskovac, worth 40 million euros.

[12] Since Yura Corporation was established in Serbia in 2010 through Government's subsidies, there were constant media reports about the inhumane working conditions for its employees.

[13] According to these reports, employees are forced to work in harsh conditions and to be silent about the violations of labor laws, due to high unemployment rates in the country and threats by the investors to leave the country if complaints and eventual syndicate strikes continue to disrupt company's reputation.