Early on, it was recognized that Kamekura, Akira Kurosawa, and Kenzō Tange made up a trio of great Japanese visual artists of the 20th century.

Convinced that it needed a boost and funding, Kamekura gathered the presidents of powerful corporations to sponsor a cooperative house agency: Nippon Design Center (NDC).

[9] John Clifford writes that Kamekura's work "blended the functionality of these modern movements with the lyrical grace of traditional Japanese design," resulting in "a boldly minimal aesthetic that used color, light, geometry, and photography.

I wanted to create a fresh and vivid image through a balance between the large red circle and the five-ring Olympic mark.

[13]The most memorable of Kamekura's Olympic posters captured a group of runners immediately after the start of a race, against a stark black background.

[9] Kamekura created a number of distinctive corporate logos, including NTT, Nikon, Meiji, and TDK.

One of his most notable works was an examination of what he considered the best logo designs, 1965's Trademarks and Symbols of the World, with a preface by Paul Rand.

Bilingual in Japanese and English, Creation featured profiles and 20-page portfolios of international graphic designers, illustrators, and typographers selected by Kamekura.