Zédel was a Swiss automobile manufacturer established in 1901 by Ernest Zürcher and Herman Lüthi.
In 1903 the company established a production facility in Pontarlier, between Lausanne and Besançon and, importantly, on the French side of the frontier.
The location was chosen in order to avoid the tariff barriers that protected French manufacturers from Swiss imports.
[4] In 1919, the company was taken over by Jérôme Donnet, an automobile pioneer who had prospered during the war as a producer of flying boats.
[1] For 1920 the manufacturer was offering a 4-cylinder 2742cc engined car with a 2,950 mm (116 in) wheelbase, priced in bare chassis form at 14,000 francs.