Later a co-founder of Field Trip Recordings, he signed notable artists including Yeat, SSGKobe, and Slump6s.
On Bia's 19th birthday, while attending the University of Southern California, he visited a Los Angeles nightclub for the first time.
Following the party, a promoter asked for Bia's number, assuming he was a member of Fetty Wap's entourage.
Bia used his supposed association with Wap to bring his college classmates to parties once a week, for which he was paid $100.
In 2017, after hosting and DJing parties and dinners at the nightclub Delilah, Bia befriended musician Drake.
[7] His guests included Kendall Jenner, Bella Hadid, Joan Smalls, Tinashe, Luka Sabbat, Virgil Abloh, and Drake, who had Bia debut his song “Toosie Slide” during the set.
In April 2023, Bia promoted his collaboration with[13] Nike alongside Field Trip Recordings and Verdy.