[1] The party was led by former ZDS secretary Miljenko Jerneić from its foundation until he resigned in May 2024.

Party's goal is to gather people from Zagorje, as well as from other parts of Croatia, that are willing to participate in cultural, economic and moral transformation of the northwestern Croatia.

An important part of party politics is the policy of sustainable development.

Therefore, Party is guided by the principle: "Act locally, think globally".

The party advocates separation of church and state, but respects and cherishes the Christian tradition of the Croatian nation.