The company has captured a major chunk of market share in Bollywood music in a short span of time.

Technology has also emerged as a key transformer of the music industry and digital revenues are driving growth in the market.

"[5] In 2022, Zee Music Company terminated its licensing contract with music streaming service Gaana, thus making affected albums unavailable for streaming.

On 21 March 2023, all albums distributed by Zee Music Company were removed from Spotify after negotiations for renewal of their licensing agreements failed.

[6][7] Sonu Nigam alleged that he was banned by the Zee Network after he tweeted in support of politician Kumar Vishwas.