Chandra was the last possible man to sign the contract, by gathering money from his non-resident Indian friends and in the creation of a holding company for the channel, Asia Today.

On 22 December 1993, Murdoch was planning to buy a 49.9% equity stake in the channel's owner, Hong Kong–based, British Virgin Islands-registered Asia Today.

[3] Zee TV lost its leadership to Star Plus, which took over its role after Murdoch sold his stake in Asia Today.

[citation needed] In 2013, Zee TV, along with its sister channels, underwent a branding overhaul.

[11] On 30 May 2021, Zee TV planned to revamp its look and air four new television series, but because of the COVID-19 pandemic in India, the idea was postponed and thereafter scrapped.

It was launched in 2013 as a free-to-air channel, similar to Star Utsav, Sony Pal and Colors Rishtey.

On 23 May 2022, Zee Zindagi was relaunched on Indian DTH platforms as a service channel airing predominantly Pakistani content.

The channel mostly airs content intended for family and coming-of-age audiences ranging from comedy to drama.

The channel also had local community programming as well as content targeting viewers of different religions (Hinduism, Sikhism, and Islam).

[23] The network produced special programmes for the 1997 United Kingdom general election, the first with candidates of South Asian origin.