Ze'ev "Zef" Eisenberg (22 March 1973 – 1 October 2020)[1] was the British founder of sports nutrition brand Maximuscle, an ultra-speed motorbike racer and television presenter.
[5] He died on 1 October 2020 aged 47, when his car flipped and crashed while attempting a British land speed record at RAF Elvington, Yorkshire.
[6] Born in Merton in south London, Eisenberg left school at 15 after his GCSEs to take a job in a health shop.
[7] While working at the store, Eisenberg wrote a monthly newsletter on the science of nutrition and, in 1993, self-published a book on the same topic.
During his GCSEs, he was sponsored by Digital for a new XY axis robot, when just 15 years of age for one of his Technology GCSE projects.
[9] Initially supplying whey-based supplements, the company's product range grew to include drink powders, edible gels, and protein bars.
[10] It bought BBC Villers House in 2012 for £16 million,[13] with plans to develop Ealing Broadway Crossrail station, office block and retail.
[23] Eisenberg has created a partnership with Prodrive, one of the UK's largest motorsport engineering brands to develop a limited production run of the 480 hp motorbike.
The series saw Eisenberg take on his toughest challenge yet - to break the British land speed record in a car he planned to engineer himself.
[citation needed] David Williams, Keshet Productions said, "This high-octane series features a feast of items and VTs geared up to indulge anyone with an interest in cars, motorsports and engineering.
"[27] In May 2019, Eisenberg achieved his goal of the fastest ever wheel-driven vehicle (bike or car) at Pendine sands, with speeds exceeding 210 mph.
[5] Eisenberg, his Madmax Turbine bike, and his infamous 230-mile-per-hour (370 km/h) crash featured in Guy Martin's Channel 4 documentary about the world's fastest tractor with JCB.
In May 2018, Eisenberg broke the world land speed record for a motorbike on sand, reaching 201.5 miles per hour (324.3 km/h).
[35] beating the previous record of 174 miles per hour (280 km/h) set by Sir Malcolm Campbell in 1927[36] and actor Idris Elba's 2015 effort.
[37] On 17 May 2019, Zef Eisenberg returned to Pendine with his Madmax Race Team sponsored bespoke 1200 hp Porsche 911 Turbo.
[50] Eisenberg died on 1 October 2020 while attempting a British land speed record at RAF Elvington, Yorkshire, aged 47.
[6] Eisenberg lived in Saint Peter Port, Guernsey, where he became full-time resident in 2005 with his partner Marni Alexander and their two children,[8] having been a regular visitor since 7 years of age with his father.