Zeit im Bild (ZiB) (translated in English as A Time in the Picture) is the name for the television news broadcasts of ORF, running since December 1955.

The title Zeit im Bild (roughly, The Time in the Picture) was thought up by the TV journalist and later ORF Director General Teddy Podgorski.

In 1984 a new newsroom was set up, where all of the editorial staff and other journalists were based, in order to allow more effective internal communication.

In 1990 a new concept for Zeit im Bild 2 was originated: it was decided that the programme should be a mix of news, background information and lighter elements, with live reports being especially important.

On January 1, 1991, ZiB 1 and ZiB 2 were renamed to Zeit im Bild, Ausgabe 19:30 (The Times in Pictures, 7:30pm Edition) and Zeit im Bild, Ausgabe 22:00 (The Times in Pictures, 10:00pm edition), in order to show that both broadcasts were of an equal importance.

The most important change, which took place after discussions in the editorial office, was ending the practice of the 7:30pm Zeit im Bild being broadcast on both ORF channels.