It is located in the immediate vicinity of Highway 4, about 12 kilometres (7.5 mi) south of the city center of Oulu and about 2 kilometres (1.2 mi) from Kempele's town center in the Ylikylä area, east of the Seinäjoki–Oulu railway known as the Ostrobothnian Railway.

The design of the shopping center began in 1986, conceived by Antero Immonen and Veikko Oikarinen, the then mayor of Kempele.

[4] A total of one hundred companies operate in the shopping center and its area.

Companies that have been operating since the opening of the shopping center include the Pulla-Pirtti café-store, Kotipizza and the Arnolds bakery café, which is Finland's first Arnolds café opened by a franchisee.

[5] Companies that later opened in Zeppelin include Clas Ohlson, Hesburger, H&M, Subway and Stadium.