In 1921 he published a series of newspaper articles in which he promised to reveal "the real truth about the American chorus beauty."
Described as atop this hierarchy were the showgirls, tall women who modeled extravagant costumes; below them were the chorus girls, also known as "ponies" or "chickens," who danced and sang in group numbers.
As a barometer of New York, it [the Follies] cannot be excelled" and that audiences went to the shows "to worship – and to discover where the exact limit of propriety has moved.
If he did not the name of the Follies Girl would not stand, as it does today throughout the world, as the synonym for sheer loveliness, daintiness, charm, allure.
Such portrayals "emblazoned the term Ziegfeld Girl in popular culture as a shorthand for female glory, beauty, and glamour.