Most parts of the plants are densely covered with star-like hairs making its surfaces velvety.

[2][3][4] Pink zieria was first formally described in 1854 by Ferdinand von Mueller who gave it the name Boronia veronicea and published the description in Transactions of the Philosophical Society of Victoria.

It is also found in the south-east of South Australia and in eastern Tasmania where it grows in heath or heathy woodland.

[2][3][4] Zieria veronicea is classified as "Endangered" under the Tasmanian Government Threatened Species Protection Act 1995.

Fewer than 200 plants are known from that state, where the main threats are land clearance and inappropriate fire regimes.