Zlatibor (Serbian Cyrillic: Златибор) is a town located at the namesake mountain in the municipality of Čajetina, western Serbia.

In 1903, King Petar Karađorđević I built a villa on the site, helping strengthen the growing trend of turning the slopes surrounding Kraljeva Voda into a vacation spot.

After World War II, Kraljeva Voda was renamed to Partizanske Vode (Партизанске Воде, "The Partisans' Waters") in 1946.

The name change was out of respect for wounded Zlatibor Partisans who were murdered by Nazi Germany's army in November and December 1941, while they were recovering in the main hospital of Palisad in the northern part of Kraljeva Voda.

A gondola lift which spans over 9 km (5.6 mi) and connects the town center of Zlatibor with Tornik ski resort was opened in December 2020.