Zoe Laughlin

[7] As a result, she has been key to the development of the concept of Sensoaesthetics, which is the "application of scientific methodology to the aesthetic, sensual and emotional side" of materials.

[8] In 2010/11, Mark Miodownik, Martin Conreen and Laughlin began working on the Institute of Making, which they planned to open in the east wing of Somerset House.

[35] Laughlin was the resident scientist on ITV's long running series This Morning, hosting the regular bi-weekly feature "Wonderstuff".

[36][37] On the show, Laughlin introduced Phillip Schofield and Holly Willoughby to many marvellous materials and conducted numerous demonstrations including smelting copper and turning milk to plastic.

[38][39][40] In 2019 she returned to the show with a bang for a run of spectacular demonstrations[41] including dripping a monster slime from the studio ceiling[42] and ripping oxygen from hydrogen peroxide.

[46][47][48] In the show, a team of designers and inventors created solutions, often as simple as repurposing everyday objects, to change people's lives.

[57][58] In summer 2018 Laughlin wrote and presented her own show for BBC Four entitled The Secret Story of Stuff: Materials for the Modern Age, blending "bonhomie, excitement and expertise in perfect proportions".

[59] In the programme she performed a number of demonstrations to reveal the wonderous properties of materials, including a test of the thermally insulative equalities of mycelium using a high-powered blow touch and ice-cream.

[64] In How to Make,[65] Laughlin deconstructs everyday items - training shoes, a toothbrush, and a pair of headphones - examining the materials they're made of and re-making a customised version of each.

Copper, gold, silver, tin, zinc, chrome and stainless steel sensoaesthetic tasting spoons by Zoe Laughlin