Zoë Elizabeth Sugg[1] (born 28 March 1990),[2] also known by her online name Zoella, is an English media personality, entrepreneur and author.

Her debut novel, Girl Online, was published in November 2014 and broke the record for highest first-week sales of a first-time novelist.

[4][5][6] She earned A-levels in art, photography, and textiles,[5] but did not attend university due to her anxiety disorder and not knowing what she wanted to do later in life.

[5][6][7] The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look.

[22] In 2016, Sugg launched an edition called "Sweet Inspirations", followed by other ranges including "Jelly & Gelato", "Splash Botanics" and "Fruit Medley".

[31][33][34] The novel achieved the highest first-week sales for a debut author since Nielsen BookScan began compiling such records in 1998, with 78,109 copies.

[39][43] Sugg, along with The Slow Mo Guys and Vice News, featured in television, print, and billboard advertisements by YouTube in the UK which ran from 25 September 2014.

as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.

[56][57] In late 2016, Sugg and brother Joe released a range of branded merchandise called 'Sugg Life', created in collaboration with The Creator Store, a company owned by Alfie Deyes and Dominic Smales of Gleam Futures.

[62][63] They are also directors of Crew Live Limited (the company responsible for YouTube convention Hello World)[64] alongside fellow YouTubers Tanya Burr, Marcus Butler, Jim Chapman, Caspar Lee, Louise Pentland, Niomi Smart, Joe Sugg, and Gleam Futures CEO Dominic Smales.

[65] Sugg's non-fiction book, Cordially Invited, offering advice on entertaining guests at home and planning celebrations, was published by Hodder & Stoughton in October 2018.

[66] In February 2019, it was announced that Sugg had worked on a limited edition makeup range with ColourPop Cosmetics,[67] based on 70s fashion.

[68] In April 2019, Sugg announced Filmm, a mobile photography app that she co-developed with Elsie Larson and Emma Chapman.

[5] Sugg attracted criticism from the media in November 2017 after releasing a 12-door £50 advent calendar, with the "extortionate price" and alleged poor quality receiving attention.

"[80] Also in November 2017, Sugg apologised following controversy surrounding posts she had made on social media between 2009 and 2012 mocking gay people and "fat chavs".