For the citizens initiative Lubach needed a minimum of 40.000 endorsements, which he obtained while he was a guest at the Dutch talk show De Wereld Draait Door.

[8] On 2 February during Neo Magazin Royale, Jan Böhmermann challenged the Dutch's second place, broadcasting a rival video that claimed 'Germany second' whilst making fun of the Netherlands and Germany itself as well.

Then, he encouraged other satirical talkshow producers in all European countries to make similar videos parodying Trump, themselves and challenging the Netherlands' second place behind America.

[8][14] Production teams in at least eleven other countries committed to making their own parody videos, and by 3 February, versions for Belgium (by De Ideale Wereld), Switzerland (by Deville Late Night), Denmark (by Natholdet), Portugal (by 5 Para A Meia-Noite) and Lithuania (by Laikykitės ten) had been released; these would all be gathered on the website everysecondcounts.eu.

[20] On 8 October 2017, one week after the 2017 Las Vegas shooting, Zondag met Lubach aired a spoof advertisement called "Nonsensical Rifle Addiction", which highlighted the issue with gun violence and mass shootings in the United States, and also lampooned the United States's inability to introduce any binding form of gun control.

The title is a play on the influential American gun rights organisation National Rifle Association of America (NRA).

The video was retweeted by American actor Samuel L. Jackson after the Stoneman Douglas High School shooting in February 2018.

Arjen Lubach started off his acceptance speech with saying "Wat ontzettend terecht", meaning "How very much deserved" (meant as a joke).

In this advert the presenters of Beste zangers and Expeditie Robinson were urging people to vote for Zondag met Lubach.