The album was released in stores on October 10, 2006, but was first made available in late June both directly from the band whilst on their 2006 summer tour and online via their website.

[11][12] The album was eventually pushed back to May 2006; however, on June 5, 2006, it was announced for release in four months' time, with the intention of it appearing on Embree's label Mash Down Babylon.

[20] In October and November 2006, the band went on a short tour of the US with Vaux, Days Away, and the Lawrence Arms on various dates.

[21] On December 22, 2006, they filmed a music video for "...And the Battle Begun" with director Adam Thomson; it was posted online on January 6, 2007.

[33] The Sacramento News & Review wrote that the album "challenges your ears in the best way possible, with shifting time signatures, wildly varying moods and general chaotic genius.

Countless experimental bands mine similar 'anything goes, so long as its good' territory, but rarely has this boundary-pushing been so refreshing.