The domain name is popular, and thus economically valuable, because TV also happens to be an abbreviation of the word television.

In 1998, the government of Tuvalu sought to capitalize on the .tv suffix,[1] later signing with the International Telecommunication Union, Information.CA, Idealab, Verisign, and currently GoDaddy to expand the domain.

Following the implementation, the government of Tuvalu cooperated with the International Telecommunication Union to find a marketing partner for the domain.

[3] In 2014, Amazon acquired Twitch for $1 billion, making it the first .tv website to achieve unicorn status.

[5] Proceedings from .tv domain registrations are used to fund the Tuvaluan government's Future Now Project (Tuvaluan: Te Ataeao Nei), which provides mitigation plans for infrastructure and maritime boundaries affected by climate change, digitization of cultural heritage and maintenance of the domain and related intellectual property's active status.

[13] According to Lucian Constantin at Softpedia, "CO.TV is a free domain provider that is obviously being abused by the people behind this campaign.

[15] In response to the question of what would happen if a nation-state would cease to exist, the ICANN board stated: "If the code element is removed, the ccTLD would be eligible for retirement.