[1][2] It was a weekly arts listings show produced by Tom Gutteridge and Mentorn Films for Thames Television, the regional ITV franchise holder.
[6] The first presenters were Richard Jobson the Scottish singer in punk rock band the Skids, actor and comedian Neil Mullarkey and Nikki Groocock.
[1][7] The programme covered music, fashion, art and entertainment and has been described by the London Evening Standard as "yoof TV".
[13] 01-for London survived cuts late in 1991 that saw the ITV franchises move documentaries and current affairs programmes from peak time to make room in the schedules for game shows and feature films, which were considered to have wider appeal to viewers.
The Guardian said at the time it was "like having to swap a bright yellow curvy Japanese sports car for a dumpy little khaki-coloured old Ford Fiesta".