1000minds conjoint analysis involves surveying people about their preferences with respect to the relative importance of features or attributes characterizing products or other objects of interest.

In addition, a free consumer-oriented web application based on 1000minds technology to help with 'everyday' decision-making, known as MeenyMo, was released in 2016.

Depending on the application, budgets or other scarce resources can also be allocated across competing alternatives in pursuit of maximum 'value for money'.

[8] Invented by Franz Ombler and Paul Hansen at the University of Otago,[9] the PAPRIKA method is based on pairwise comparisons, as illustrated in the accompanying image.

1000minds is also for group decision-making, involving potentially hundreds or thousands of participants – working together or individually with their results aggregated.