[1] The brand has been bought and used multiple times, the current third iteration was formerly known as Darlo Radio.
To make further savings, both Alpha and Minster Northallerton, along with Durham FM were rebranded as Star Radio North East which meant all three stations lost their heritage names and only produced a daily breakfast show.
Since June 2010, output has been networked across all frequencies, although commercial breaks were still unique to the three areas.
During 2003/ 2006, Alpha lost its jingles in favour of imaging when the Music:Fun:Life streamline was introduced.
[3] The main station imaging for Alpha was designed and produced in house via the TLRC from Minster FM in York which was made as a generic package for the TLRC group and sent to all local station within the portfolio to be edited into 'local ID's' however later, the imaging was produced in Darlington's Woodland Road studio's via various producers such as Chris Hakin, Craig Bailey, Dan Callum and Dave Lee.