10:23 Campaign

[2][3][13] Many protesters stood outside branches of Boots UK, other shops selling homoeopathic products, and other prominent public spaces and took 84 pills each of arsenicum album, 20 times the recommended dose.

[18] The original Belgian SKEPP and the Dutch organisations Vereniging tegen de Kwakzalverij and Stichting Skepsis also participated in the worldwide 10:23 Campaign.

[21][22] In April 2012, at the Berkeley SkeptiCal conference, over 100 people participated in a mass overdose, taking caffea cruda, which is intended to treat sleeplessness.

[38] The British Homeopathic Association dismissed the 10:23 Campaign as "grossly irresponsible", describing the public overdose as dangerous, and claimed that the participants had no understanding of how to select remedies appropriately.

[39] Melbourne-based Dr Ken Harvey told Pharmacy News "the campaign would raise awareness of the Therapeutic Goods Administration (TGA) transparency review and concerns over homeopathic products.