Since 1965 parties had begun abandoning attempts to frame moral issues in favor of spreading wider nets to catch a bigger range of voters.
Rather than focusing on controversial issues that divided them, parties took to forming clusters that resorted to "emotive catchwords" and the lowest common denominator.
[12] Scholars attribute the Likud's comeback, from its lowest point six months prior to the 1981 legislative election, to five main factors: incumbency, candidates, images, campaigns, violence, and ethnicity.
The party implemented tax programs that lowered prices for consumers, subsidized oil products at a higher rate than ever before, and used foreign policy that made the Alignment seem unpatriotic if they argued against the moves.
[7] Menachim Begin (of the Likud) became Prime Minister and in August 1981 included the National Religious Party, Agudat Yisrael, the Movement for the Heritage of Israel (Tami) and Tehiya in his coalition to form the nineteenth government.
Telem split into Ometz and the Movement for the Renewal of Social Zionism, whilst Ratz joined the Alignment but then broke away again.