The project, occupying a 3.5-acre (1.4-hectare) lot on West Peachtree Street in Midtown Atlanta, was announced by Selig Enterprises in December 2016.

[2][3] In June 2017, Selig had applied for permits to demolish three preexisting buildings on the site, including the Dr. Marion Luther Brittain Sr. House, which was listed on the National Register of Historic Places.

[11] That same month, it was announced that Google was planning to occupy around 400,000 square feet (37,000 m2) of office space, making them an anchor tenant for the project.

[14] By December 2019, specifications for the project had changed slightly, with plans for 675,000 square feet (62,700 m2) of office space, a 178-room hotel, and 64 condominiums.

[15] In January 2020, Brasfield & Gorrie were announced as the project's general contractor, and that same month, the raised plaza, which will serve as a connecting deck between the two buildings, topped out.