Rich's was a department store retail chain, headquartered in Atlanta, Georgia, which operated in the southern U.S. from May 28, 1867 until March 6, 2005 when the nameplate was eliminated and replaced by Macy's.

[2] By 1877, Rich's was considered one of the "Big Five" stores in town, in the league of Chamberlain, Boyton, & Co.; Ryan's; Keeley's; and Dougherty's; and later, of the J.M.

[6] That building, now a part of the Sam Nunn Atlanta Federal Center complex, was added to eight times during its department store life.

It is an example of Palazzo style architecture, a favorite theme associated with department stores constructed in the early twentieth century.

The 1946/1948 Store for Homes addition, to the southeast of the 1924 building across Forsyth Street, was one of Atlanta's earliest examples of International Style architecture.

After the closure of the downtown store in 1991, the Great Tree, and the annual Thanksgiving evening tree-lighting festivities, moved to nearby Underground Atlanta.

After several years of poor attendance, the Tree was moved to the top of the Men's Store at the Lenox Square location.

The tree lighting ceremony traditionally featured country and pop music performers from Georgia, such as Kenny Rogers, several choirs from local churches, and a rendition of "O Holy Night" with the tree being lit by a child during the high note of the line "O night divine."

The Pink Pig (installed in 1956, and known originally as The Snowball Express) was a child-scaled monorail which was suspended from the ceiling of a portion of the Plaza level of the Store for Homes.

In 1965, it was moved to the roof of the store where a second monorail was added and the duo became known as the Pink Pig Flyers (receiving the names of Priscilla and Percival in the 1970s).

For many years after the closure of the downtown store, the Pink Pigs were set up at the Festival of Trees at the Georgia World Congress Center.

The original Pink Pig Flyers monorail cars are at the Atlanta History Center where they are occasionally displayed.

When researching for his book, "Rich's: A Southern Institution", author Jeff Clemmons verified the premier date was in 1956.

In 1967, Atlanta Constitution columnist Celestine Sibley wrote Dear Store: An Affectionate Portrait of Rich's.

In it, she mentioned notable acts by Rich's staff and management, including the cashing of scrip payments made by the City of Atlanta to its schoolteachers during a financial crisis, accepting returns of worn nylons during World War II shortages, and the efforts of their personal shopper service, "Penelope Penn," to find the perfect gift for thousands of customers who wrote to them.

By this time, Rich's was the leading regional department store in the country, though it remained largely unknown by the general public outside of Georgia.

In 1994, the parent company of Rich's bought out Macy's, which was historically Atlanta's rival chain under the Davison's banner.

Initially, both stores remained open with Macy's losing its higher-end merchandise and becoming distinctly downmarket when compared with Rich's.

The top floor of the 1924 building, a later addition of concrete and glass block not in the style of the original, was removed.

The complex would eventually encompass two full city blocks bounded by Broad, Alabama, Spring, and Hunter (now Martin Luther King, Jr. Dr.), eventually reaching 12,500,000 sq ft (1,161,288 m2) of total floor area by 1966[12][13] before reducing selling space to as little as 300,000 sq ft (27,871 m2) in the mid-1980s.