127 enjoyed mainstream popularity until its usage began to decline from the 1960s onwards in the face of newer, cartridge-based films.
The 127 format made a comeback during the 1950s as the format of choice for small inexpensive cameras such as the Brownie and Satellite, and continued in wide use until surpassed by the 126 film and 110 film "Instamatic" cartridges (introduced in 1963 and 1972 respectively), and especially by 35 mm.
The format was mainly used for amateur cameras like the Brownie or the Zeiss Ikon Kolibri, with the Exakta SLR, the “Baby” Rolleiflex, the Yashica 44 TLR, the Komaflex-S SLR and the Primo jr as possible exceptions.
[6] Kodak stopped producing 127 film in July 1995,[7] with all but one manufacturer following suit shortly thereafter.
Fotokemika of Samobor, Croatia, continued to make 127 film, which it sold under its own Efke brand, as well as custom-packaged for other sellers, until 2012.
[citation needed] In August 2014, Maco announced that they will be selling black-and-white 127 film under the Rera Pan brand.