Wilson and Marshall defeated incumbent President William Howard Taft, and his running mate Vice President James S. Sherman and Progressive Party candidates, former President Theodore Roosevelt and his running mate California Governor Hiram Johnson.

Wilson won New Hampshire by a narrow margin of 2.05 points, becoming the first Democratic presidential candidate since New Hampshire native Franklin Pierce in 1852 to win the state or populous Hillsborough and Strafford Counties.

[1] Although Taft ended up losing the state, New Hampshire would prove to be his second strongest state with 37.43 percent of the vote after Utah (Taft's sole other win beside neighboring Vermont).

[2] This was the last time until 2008 that a Democratic presidential nominee would carry Carroll County.

Belknap, Grafton, Merrimack and Rockingham Counties would not vote Democratic until 1964.