1913 Reading by-election

[1] The constituency returned one Member of Parliament (MP) to the House of Commons of the United Kingdom, elected by the first past the post voting system.

[2] He stood again in Bath at the December 1910 general election, but did not regain the seat,[2] Gooch's candidacy provoked the threat of an anti-vaccinationist candidate from within the local party.

In January 1910, at the General Election, he unsuccessfully stood as the Conservative candidate for Poplar.

[4][5] A third candidate entered the contest in the figure of J. G. Butler, who was a member of the British Socialist Party.

It also argued that a revival in the rural economy would stop labourers migrating to towns and causing unemployment and that a more prosperous countryside would buy more of Reading's products.